Monday, 29 May 2017
Why Boxing Day? Well, that was when Oathsworn Miniatures ran their New Blood Kickstarter for their Burrows & Badgers line - and ran it for just 24 hours.
The combination of the two things struck me as a bit odd - you'd expect potential customers to be busy on Boxing Day with family affairs, while most Kickstarter campaigns rely on the first and last 2 or 3 days to raise the bulk of their funds. Stripping a campaign down to 24 hours, especially on Boxing Day, felt like it should've been a disaster.
Instead, the micro-campaign was a roaring success, funding in less than 20 minutes and eventually raising nearly nine times the initial funding goal from over 300 backers. I'm still not sure exactly how they did it, but I recently received the fruits of the campaign, so I reckon it is time to take a look...